Jing Daily published some interesting data on how Chinese KOLs (Key Opinion Leaders) in the blogging and social media sphere sometimes outdo celebrities in terms of ROI. [caption id="attachment_14893" align="alignnone" width="300"] Image via Jing Daily[/caption] Of course, the logic of more fans doesn't mean more efficacy. Exactly...
This is a brilliant way to combine social media lingo (emojis) and travel. #tripsairbnb their latest campaign. Watch their quick 27 seconds video - it says it all. Succinct, relevant, exciting and fun. Dreaming of the perfect trip? Describe it to us in three emojis and...
This social media contest is interesting, but I am not sure if it would work out because The wording on instruction isn't clear - do we have to screen grab every flicking image on the gif to upload? Or just one image - that of...
Hamilton the founder of Launch Pilots reached out to me a couple of months ago for referral work, and it's been interesting to see what he's doing in a fairly untapped area of running market intelligence on this fickle generation. A startup to watch as...
It's been a couple of days, but the hot topic continues to hog the social media space. So much feels, so proud. And quite a few very clever and opportunistic creatives that brands spun out, including Changi airport's quick reaction to the win. This included...
Time sensitive and relevant campaigns are the best. Four bars in Hong Kong including W hotel's Woobar and Four Seasons' Blue bar is running a brilliant Go Pokemon Campaign in the form of drinks! It hits all the touch points: Great PR story as is cute,...
I was commissioned by a friend working on a marketing white paper and I contributed insights to Asia Pacific and China on the topic: "How companies can connect to asian customers using new cultural trends, technology and adaptation." 1. Have you seen serious blunders executed by brands to...
I've had many conversations with friends, prospects and clients on WHERE to begin when the area of PR and communications is completely alien when your skill sets lie completely out of this arena. So here's a quick checklist on questions to ask yourself as you formulate...
One of my favourite commercials this year that worked at every level. Puns aren't always great, but this was beautifully done and I love how it tugged at heart strings. In a very patriarchal society like India, and an emotional acknowledgement from a Dad pushes...
Read all about this new feature here which gives certain brands all sorts of new marketing and branding possibilities on Instagram. Here's a trial I did with Smudge. I found that it works best with either repetitive motion or a change of state Lots of creative short videos going...
