Strategic Consult

I help streamline, adapt and develop relevant and effective strategies for the different markets for global clients.

Other times, I work with startups to get their business off the ground with the perfect pitch, or nudge teams in the right direction with workshops.


Words wield power. When used the right way across the right mediums, words create maximum impact. I help you tell your best stories across (on/offline) platforms.

Are we the right fit?

Strategic consultancy on a project/freelance basis is a flexible and cost effective solution. However, it isn’t for everyone.


I work directly with clients, and can provide adhoc support  with partner design and creative agencies. In other cases, I can make recommendations and connect clients with the right talents.

Social Media & Marcom Strategy

  • General trouble shooting: review and audit channels as well as current strategy for feedback and problem solving
  • Intel on social media landscape in Asia Pacific, with a focus on China
  • Develop marketing communications and social media strategy for launches, campaigns or problem solving
  • Macro and micro view on strategies to implement including ideas for tactical campaigns


  • Positioning and messaging
  • Identify target audience and goals
  • Brand architecture: where you stand and how you compare with your competitive set
  • Building brand equity and awareness in new markets alongside brand engagement

Copywriting & Content Creation

  • Develop tone of voice and copy for the brand.
  • Corporate and marketing collaterals: brochures, leaflets, flyers, presentation decks, websites, press releases
  • Develop content ideas: editorials, advertorials, scripts for social media videos
  • Pitches and proposals: Writing, copyediting, fine tuning pitches to ensure clarity with the winning edge to give it that oomph.
  • Whether you’re a startup hustling for investment or a boutique agency who needs a boost to win that pitch.

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