Aeriel TVC Ad #Sharetheload

One of my favourite commercials this year that worked at every level. Puns aren’t always great, but this was beautifully done and I love how it tugged at heart strings. In a very patriarchal society like India, and an emotional acknowledgement from a Dad pushes the message across beautifully – because at the root of it, we all learn how to react in our future relationships from our parents.

Read more about this campaign that went viral on Campaign brief Asia which won BBDO India a Cannes Lion award.

Juliana Loh

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

No Comments

Sorry, the comment form is closed at this time.


      Your Name (required)

      Your Email (required)


      Your Message

      Contact Jloh