20 May Chinese KOLs
Posted at 09:55h in Insights 0 Comments
Jing Daily published some interesting data on how Chinese KOLs (Key Opinion Leaders) in the blogging and social media sphere sometimes outdo celebrities in terms of ROI.
Of course, the logic of more fans doesn’t mean more efficacy. Exactly how it is with Instagram and Facebook, some KOLs with a smaller and more loyal fanbase yields higher engagement and conversations that others with inflated numbers on their social following.
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