Jing Daily did a round up of the 10 best. Contests, freebies and CRM landing pages are the usual tactics that haven't changed over the years. Customising the wechat platform can be an expensive process, but the mechanics of winning gifts, uploading photos and videos haven't...
Jing Daily published some interesting data on how Chinese KOLs (Key Opinion Leaders) in the blogging and social media sphere sometimes outdo celebrities in terms of ROI. [caption id="attachment_14893" align="alignnone" width="300"] Image via Jing Daily[/caption] Of course, the logic of more fans doesn't mean more efficacy. Exactly...
There are so many great examples of wit and puns, but here's two of my favourite. Durex scam ads in China also have the best and wittiest headlines. (Loosely translated "on the bed, suck where below" - which can be interpreted in so many ways...
Hamilton the founder of Launch Pilots reached out to me a couple of months ago for referral work, and it's been interesting to see what he's doing in a fairly untapped area of running market intelligence on this fickle generation. A startup to watch as...
This is hilarious and I am laughing as I type. The latest iphone 7 Launch doesn't work in Cantonese and translates in colloquial Cantonese to This is Penis. And a Hong Kong friend shared that the Note 7 launch in Hong Kong was even more hilarious:...
This was an interesting approach for Taobao to move into really high quality content production with the same protagonist, whose content has nothing to do with a hard sell proposition of product placement. Have a look at the 9 vignettes they produced, they are great short...
Interesting read on SocialBrandWatch. The English global campaign completely differs from the Chinese one. Gillette's weibo channel uses the hashtag #就是刃性# which loosely translates to just the blade/edge, but pun on the word blade, as it is the homonym for 任性 which in this context loosely translates...
I was commissioned by a friend working on a marketing white paper and I contributed insights to Asia Pacific and China on the topic: "How companies can connect to asian customers using new cultural trends, technology and adaptation." 1. Have you seen serious blunders executed by brands to...
Interesting piece on Social Brandwatch. The news is filled with bigotry, xenophobia and racism these days and it is difficult for anyone not to acknowledge that. My thoughts on Brandwatch's point of view. I am not sure if it is that simple and don't actually agree. 1. Racism in China...
British Airways has done a brilliant job alongside the British tourism board on wooing Chinese tourists. They've very strategically capitalised on the cultural heritage with plenty of historical and interesting nuggets to educate and share with their audience. In this highly successful campaign over Chinese New Year,...
