US Elections: Brilliant Copywriting rooting for Trump

US Elections: Brilliant Copywriting rooting for Trump

There are so many great examples of wit and puns, but here’s two of my favourite. Durex scam ads in China also have the best and wittiest headlines. (Loosely translated “on the bed, suck where below” – which can be interpreted in so many ways at so many levels.


A majority of the Chinese were rooting for Trump. The idiom 川流不息 is used to describe a continuous flow (people, traffic etc), the last character is replaced by the homonym “希” for Hillary. And Trump is 川.

Juliana Loh

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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