influencers Tag

Jing Daily published some interesting data on how Chinese KOLs (Key Opinion Leaders) in the blogging and social media sphere sometimes outdo celebrities in terms of ROI. [caption id="attachment_14893" align="alignnone" width="300"] Image via Jing Daily[/caption] Of course, the logic of more fans doesn't mean more efficacy. Exactly...

This is a topic that has been thrown back and forth, but never resolved.  There was the high profile Singapore Lady Ironchef  blogger making a scene at a restaurant over free meals for him and his uninvited friends and then not too long ago in Hong Kong...


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