27 Jul Hong Kong: Drink Pokemon!
Time sensitive and relevant campaigns are the best. Four bars in Hong Kong including W hotel’s Woobar and Four Seasons’ Blue bar is running a brilliant Go Pokemon Campaign in the form of drinks!
It hits all the touch points:
- Great PR story as is cute, unique, current and relevant
- Drives sales ans traffic to the bar
- rides off the hot topic hashtags and current craze that pushes the content far up on FB feeds
- Simple campaign but being the first means anyone replicating it would be clearly singles out as copycat. Not cool
- Lots of user generated content to share across platforms with this tongue in cheek promo. This way everyone “catches” a pokemon. 👍🏼