Social Media Channels Audit

I get asked very often how to measure social media successes. I know numbers are important but it doesn’t necessarily have to be the case as we all know that fans can very easily be bought these days across all channels and a large percentage of those fans aren’t qualified or even in the right target audience for your business, so numbers while they look great on annual reports, don’t always reflect the success of the channel.

All businesses want conversions, drive revenue and to date while there have been successes, social media campaigns are hard to quantify that way. The power of Social is raising awareness and often times, investment of time and sprinkling some money is the first way to build brand awareness before you can start looking at ROI and conversions. This could take anything from 6 months to a year or two to see conversions into profit.

So we’re a little into 2015, and if you didn’t have a chance to do an audit of your channels at the end of 2014, it’s never too late to start. The Next Web has a list of 7 free tools that grades your website content – I’ve tried all of them and they yielded similar results.

Here’s a great spreadsheet to get you started on auditing your channels.

And finally, here’s one of my favourite examples of using the right Social Media platform for your product.

Juliana Loh

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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