It's hard keeping up these days, every app is mirroring features that the other more popular app, and you're on all of them, so you're not sure about making the switch. This was happening some years ago on the China social front where there was...
Props to Singtel's social media team for handling this like a pro. I love social media wins like these and they rarely come along. For a big corporate telco that has responded in such a witty manner, it's definitely won plenty of new fans and...
This social media contest is interesting, but I am not sure if it would work out because The wording on instruction isn't clear - do we have to screen grab every flicking image on the gif to upload? Or just one image - that of...
This was an interesting approach for Taobao to move into really high quality content production with the same protagonist, whose content has nothing to do with a hard sell proposition of product placement. Have a look at the 9 vignettes they produced, they are great short...
I have never tried or thought about making blogging a lucrative activity, so I don't have the best advice on how to be a professional blogger. It has always been a labour of love and apart from google ads on my blog that not nearly pays...
This is a topic that has been thrown back and forth, but never resolved. There was the high profile Singapore Lady Ironchef blogger making a scene at a restaurant over free meals for him and his uninvited friends and then not too long ago in Hong Kong...
Looks like a gradual seamless integration and a step towards 2016's focus on video content. Twitter has the option for you to link your Vine account (Vine is owned by twitter) and they recently implemented the function to shoot 15seconds videos too (like instagram) and...
British Airways has done a brilliant job alongside the British tourism board on wooing Chinese tourists. They've very strategically capitalised on the cultural heritage with plenty of historical and interesting nuggets to educate and share with their audience. In this highly successful campaign over Chinese New Year,...
Well, few key things: 1. Videos are taking the front seat and you'll notice viewing videos on your mobile, you're introduced to a whole stream of related videos. Videos are also automatically playing on mute and is visually enticing for you to spend a few split...
I am deeply interested in consumer behaviour in the Asia Pacific region which is so vastly different across platforms and languages. Korea has always been a fascinating market for me given how they are way ahead of the curve with technology (if you think about...
