Korea Social media Snapshot

I am deeply interested in consumer behaviour in the Asia Pacific region which is so vastly different across platforms and languages. Korea has always been a fascinating market for me given how they are way ahead of the curve with technology (if you think about it, some of the world’s most well known electronic brands are Korean – Samsung, LG, Hyundai etc

If you ever go to Seoul, definitely check out their museums, they are awesome, with the largest screens and interactive installations.

Like China, Korea is on a parallel universe with their preferred mediums to connect on Social Media, namely Kaokao Talk and Line (also very popular in Thailand, their answer to China’s Wechat and APAC’s Whatsapp). The equivalent of Facebook pages are found on Kaokao Talk pages.

They aren’t just exporting Korean dramas and the definition of cosmetically enhanced beauty.

Some interesting nuggets:

South Korea has 40,856,403 Internet users which represent s 83% of the population. It has the highest percentage of internet users among the G-20, exceeding that of the US.

If you use Google only, you will reach a mere 11% of Korean internet users.

Naver (derived from navigate) is currently Korea’s number one search engine and accounts for over 70% of the search market there.

The search engine was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean search industry ever since.

According to comScore, Naver received 2 billion queries in August 2007, accounting for over 70% of all search queries in Korea, and making it the fifth most used search engine in the world, following Google search,Yahoo!, Baidu and Bing.

Daum is the second largest search engine for Korea, constituting about 13% of searches

Juliana Loh

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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