Interesting read on SocialBrandWatch. The English global campaign completely differs from the Chinese one. Gillette's weibo channel uses the hashtag #就是刃性# which loosely translates to just the blade/edge, but pun on the word blade, as it is the homonym for 任性 which in this context loosely translates...
Well, everything is in a name and the core of your brand identity. It depends on your product, target audience and whether you're going the route of nomenclature, how does that translate into different languages if you have plans to take the business global. Nomenclatures are...
I've had many conversations with friends, prospects and clients on WHERE to begin when the area of PR and communications is completely alien when your skill sets lie completely out of this arena. So here's a quick checklist on questions to ask yourself as you formulate...
Read all about this new feature here which gives certain brands all sorts of new marketing and branding possibilities on Instagram. Here's a trial I did with Smudge. I found that it works best with either repetitive motion or a change of state Lots of creative short videos going...
I get asked very often how to measure social media successes. I know numbers are important but it doesn't necessarily have to be the case as we all know that fans can very easily be bought these days across all channels and a large percentage...
Sorry for the blogging silence. I've been travelling and buried under too much work and contemplating many new ideas as well as working on a new website design re-launch. Stay tuned! I was most recently back home in Singapore. Having been away for 10 years, I...
I'm still a little all over the place since moving to Macau, the cat arrived on Friday night and we're making adjustments to the Macau pace of life. And fortunately for me, there's been more than enough work lined up, which means I don't have...
