Since Instagram Stories launched a week ago, everyone's got on the bandwagon and some brands have already figured out how to effectively communicate using this new tool that is part snapchat, facebook timeline, instagram video meets wechat sights all rolled into one. The good thing is...
The Singapore Tourism Board invests heavily on the food angle in PR campaigns to trumpet what the nation does best - eat. Post Michelin guide hoo-haa, I am loving this short term campaign on reliving the era of street food culture in the 1950-1960s paying the...
Time sensitive and relevant campaigns are the best. Four bars in Hong Kong including W hotel's Woobar and Four Seasons' Blue bar is running a brilliant Go Pokemon Campaign in the form of drinks! It hits all the touch points: Great PR story as is cute,...
I follow this with interest as Tony Robbins and his investment partners bought out Adweek, a publication I read on a regular basis. It makes perfect sense and I am sure it will soar to greater heights with the new leadership and direction. Motivations are no...
Really interesting business model. Spotify has a very qualified target audience and holds a demographic that has spending power, nostalgia has taken over marketing, with Pokemon Go, and all the superheros flicks making a comeback with collectibles from figurines to comic books. "The marketplaces let brands buy...
If you haven't already tried using Facebook 360, have a go. On the desktop you'd have to manually navigate but if you're on your mobile, just move it and it slides over the panoramic shot. There are apps you can use to do this, but...
If you haven't heard of the app Meitu xiuxiu 美图秀秀, it is the best application ever - you can instantly beautify yourself. Extend your legs, slim down your face, take away that double chin, enlarge your eyes and smoothen your complexion amongst other things. They...
Well, everything is in a name and the core of your brand identity. It depends on your product, target audience and whether you're going the route of nomenclature, how does that translate into different languages if you have plans to take the business global. Nomenclatures are...
I have never tried or thought about making blogging a lucrative activity, so I don't have the best advice on how to be a professional blogger. It has always been a labour of love and apart from google ads on my blog that not nearly pays...
I was commissioned by a friend working on a marketing white paper and I contributed insights to Asia Pacific and China on the topic: "How companies can connect to asian customers using new cultural trends, technology and adaptation." 1. Have you seen serious blunders executed by brands to...
