02 Aug Singapore Street Food Festival

The Singapore Tourism Board invests heavily on the food angle in PR campaigns to trumpet what the nation does best – eat.

Post Michelin guide hoo-haa, I am loving this short term campaign on reliving the era of street food culture in the 1950-1960s paying the same prices of 50cents for dishes like back in the day (although it was probably 20cents a la epoque).

It is a time sensitive campaign for the week and I have only seen it publicised across social – but I am sure it has made the local news and TV, newspapers as well as social media would have been the best way to promote it.

I am assuming it is a huge investment for the STB to be absorbing food costs, but timely and relevant post Michelin guide launch.

If you do a quick search on Instagram “chinatown street food”, it would lead you to all the amazing posts.