Grab who brokered the same Tinder partnership in March and implemented it across the region. This month, it was a one day affair in Singapore. I'm not sure social media personalities are a draw, but I guess it's the way people interact, date and meet people...
I'm back in Singapore for an extended period so instead of getting those SIM cards on the go, my friends recommended Circles Life and my experience with them has been nothing short of amazing! Connection and coverage is brilliant, it's way cheaper than the local telco...
It's been a couple of days, but the hot topic continues to hog the social media space. So much feels, so proud. And quite a few very clever and opportunistic creatives that brands spun out, including Changi airport's quick reaction to the win. This included...
The Singapore Tourism Board invests heavily on the food angle in PR campaigns to trumpet what the nation does best - eat. Post Michelin guide hoo-haa, I am loving this short term campaign on reliving the era of street food culture in the 1950-1960s paying the...
Sorry for the blogging silence. I've been travelling and buried under too much work and contemplating many new ideas as well as working on a new website design re-launch. Stay tuned! I was most recently back home in Singapore. Having been away for 10 years, I...
This is such a great PR stunt for Singapore, which is current and relevant trying to address the dying delicious trade of good hawker food - in in recent days, divert away from the haze woes. Additionally, such a great opportunity for the Singapore Tourism...
