Facebook 360

If you haven’t already tried using Facebook 360, have a go. On the desktop you’d have to manually navigate but if you’re on your mobile, just move it and it slides over the panoramic shot. There are apps you can use to do this, but the easiest way to make use of this is to take a panorama shot and upload it to facebook, tag it’s geo location and FB does the rest!


It looks something like this, great tool to showcase interiors of restaurants, bars and hotels. Find out more in detail here.

I quite like the idea of tactical campaigns getting people to like and interact to find things in the photos, abit of a where’s wolly kind of concept which should lead to higher engagement.

Image via Facebook newsroom.

Juliana Loh

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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