Black Tomato has launched a travel app "Get Lost" for lost souls to rediscover themselves on this journey. It's a brilliant idea and pushing the envelope of experiential travel, learning about yourself through the journey and disconnecting from digital distractions. "Your journey will be closely tracked by...
This is the future. QR code scanning for shopping has been around for a couple of years - Korea has had that available for grocery shopping for a while - but Hema Supermarket has introduced a new concept of supermarket meets restaurant (cook what you...
Jing Daily did a round up of the 10 best. Contests, freebies and CRM landing pages are the usual tactics that haven't changed over the years. Customising the wechat platform can be an expensive process, but the mechanics of winning gifts, uploading photos and videos haven't...
Grab who brokered the same Tinder partnership in March and implemented it across the region. This month, it was a one day affair in Singapore. I'm not sure social media personalities are a draw, but I guess it's the way people interact, date and meet people...
Jing Daily published some interesting data on how Chinese KOLs (Key Opinion Leaders) in the blogging and social media sphere sometimes outdo celebrities in terms of ROI. [caption id="attachment_14893" align="alignnone" width="300"] Image via Jing Daily[/caption] Of course, the logic of more fans doesn't mean more efficacy. Exactly...
Heineken came up with one of the best ads I've seen in a while from a marketing standpoint, shortly after Pepsi's Kendall Jenner Ad disaster. Fast Company offers a great commentary here. But also very interesting perspectives about the insidious messages of brands and marketing ploy that make you...
It's hard keeping up these days, every app is mirroring features that the other more popular app, and you're on all of them, so you're not sure about making the switch. This was happening some years ago on the China social front where there was...
This was such a great initiative by Uber Singapore bringing puppies to add some cheer to people's day, in partnership with SOSD for a pet adoption drive and Purina Pro the cat food brand. I'm surprised it didn't pick up more press than it should have...
Props to Singtel's social media team for handling this like a pro. I love social media wins like these and they rarely come along. For a big corporate telco that has responded in such a witty manner, it's definitely won plenty of new fans and...
This is a brilliant way to combine social media lingo (emojis) and travel. #tripsairbnb their latest campaign. Watch their quick 27 seconds video - it says it all. Succinct, relevant, exciting and fun. Dreaming of the perfect trip? Describe it to us in three emojis and...
