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Mandarin Oriental Hong Kong #capturethehairycrab

This social media contest is interesting, but I am not sure if it would work out because

  1. The wording on instruction isn’t clear – do we have to screen grab every flicking image on the gif to upload? Or just one image – that of a crab that is whole? I had to read it over about 5 times and I think they meant the latter, the images are flickering so quickly you probably won’t get what they mean the first time around – which really is the premise of a good contest – it has to be super direct.
  2. If it is to capture everything, that’s alot of work – I don’t think it would see lots of participation
  3.  I like that it’s seasonal and trying to inject some fun by capturing the hairy crab.

I had a go at it, it’s not that easy as the pace it moves is quick.

Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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