Social Media Contest: Guess How Many Sugar Cubes?

As I’m still learning through trials and tribulations what contests work for each demographic and the results it brings, this little simple idea grew our Sugar bar.deck.lounge fanpage by over 200 fans over two weeks on Facebook and 50+ on Weibo.


To promote the BBQ Sundays on the rooftop deck of Sugar bar in Taikoo. Grow fan numbers and exposure on our social media platforms, mainly Facebook and Weibo by asking fans to guess how many sugar cubes there were in the jar, winner gets a table of 10 for free for BBQ Sundays on the deck.

Grew over 200 fans at almost no cost. My colleagues Lilian Yeung, Tommy Gu and I then spent half a day making this animation clip shot and edited in the office in iMovie to show how many sugar cubes there were in the jar.

While 200+ new fans on Facebook and may seem a small number compared to pages growing their numbers in the thousands, the cost of this was 0 with everything done in-house and the BBQ Sundays are buzzing from the June launch.

Juliana Loh

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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