Pearl: Google’s New Animated short in VR

Sometime late last year, VR and those card box 3D viewing was all the rage with Google 360 and what not. China was also on the craze. We were viewing VR videos on our iphones using a cardboard box.

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Pearl tugs at heartstrings “and captures the pangs of parenthood” and “invincible freedom of teenage years” in 6 minutes, made for a 360 youtube experience. The execution is absolutely brilliant and everytime you watch it you discover new details from different angles. As the producer mentioned, it does give a kind of disembodied experience – which is so real, yet not at the same time.

Fast Company went as far to say it would qualify for an Oscar win. “Director Patrick Osborne, who won an Oscar for directing the Disney short Feast in 2015, pitched Pearl as Shel Silverstein’s The Giving Tree on four wheels.” which really is a pretty brilliant and accurate description for one familiar with Silverstein to grasp.

Images via Fast Company article.

Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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