Well, few key things: 1. Videos are taking the front seat and you'll notice viewing videos on your mobile, you're introduced to a whole stream of related videos. Videos are also automatically playing on mute and is visually enticing for you to spend a few split...
I am deeply interested in consumer behaviour in the Asia Pacific region which is so vastly different across platforms and languages. Korea has always been a fascinating market for me given how they are way ahead of the curve with technology (if you think about...
This infographic sums it up well. The new business model of success: being the aggregating platform/middleman or curator of product and content. So, how does your business or new startup idea fit into this equation, how, where and what to pitch to get buy in? Leave me...
Well, it's been about 6 months since I was featured as a user and numbers have steady fallen from it's peak of 27K to currently 23.2K. I expect it to continue to drop gradually until we get back to the pool of real fans who...
Over the last year or so, the watercolour splish splash and paintbrush typography with inspirational life quotes have been popular. Etsy is full of them posters, I've bought some wall art myself as I couldn't resist and also to support a mum-designer-entrepreneur friend, check out...
I personally found the campaign offensive and irrelevant to the main message it was meant to deliver: Which is to treat Foreign domestic help with respect and humanly and giving them time off. I see this as a huge PR fail, even though through number of...
While this wasn't part of a marketing campaign for the brand, some really clever creatives couldn't have done better copy in the right context for Chinese New Year. "出入平安" is a proverb that's usually hung outside the door which is a blessing of enter and...
Social Media is pretty time consuming, but thankfully for technology and the constant development of new apps, we can schedule posts - which are ideal so we can set aside specific time slots in the date for scheduling and updates on the editorial calendar. Here are...
Here's a brilliant CNY campaign for Lo Hei that has definitely done very well viral as I've received it from friends in UK, US and all over! http://cny.2359media.com/ (mobile) ...
There was a time when my heart sank every time I lost a follower because I work really hard at curating content and post regularly on my Instagram. And then I stopped thinking about it because there just isn't enough time in a day to live...
