China by Four Seasons English & Chinese microsites
Strategic counsel for building brand awareness in China. Curated and produced content. Managed and launched microsites to build brand equity in China market....
22
Feb
Archive
22
Feb
Iris Nation Singapore: Sony Ericsson Mobile Phones Campaigns
At Iris Singapore, I wrote advertising copy for Sony Ericsson mobile phones for the Asia Pacific region and conceived various campaigns for the launch of new mobile phones....
22
Feb
BMW 3 Series E90 Campaign
At Interone Beijing, I worked on the E90 campaign, scripting the TVCs as well as through the line efficient dynamics copy....
22
Feb
BMW 1 Series Campaign China
A campaign for the launch of the E87 model in China. I worked closely with Wendy Gan, the head of Chinese copy on backtranslating the scripts and concepts that I put together in English. We also worked closely with Regina Buss from the online team...
22
Feb
ESPN TVC
During my internship at Ogilvy Singapore, I helped conceive this concept for the ESPN English Premier League campaign....
22
Feb
MINI Campaigns China
While working at Interone Beijing, I worked on the MINI account, doing through the line campaigns for MINI Greater China....
22
Feb
All-New BMW 7 Series Launch Campaign 2009
During my time at Interone Beijing, an agency of BBDO worldwide I wrote the concepts and copy for all the TVCS and print materials for the launch of the all-new BMW 7 series 2009....
22
Feb
BMW 5 Series Li TVCs, China
At Interone Beijing, I worked on BMW and MINI campaigns for the Greater China region, as well as on global pitches. This TVC was shot for the China market....
07
Dec
NIPSEA Learn For Good 2018 Report: Asian Young Designer Award 2018
I contributed to the section write ups of all the ADYA Gold Summit winners 2018/2019 for Nippon Paint Southeast Asia. ...
13
Jul
China by Four Seasons
I worked with the APAC corporate team on the concept of marketing the hotels as China by FS. Subsequently, I wrote all the copy for the website, all collaterals and developed content to work across all channels in the Asia Pacific. I proofread and curated all the...
