I was the lead English copywriter working with the key stakeholders at Stey and consulting agency Brand Journey on the brand messaging, brand voice, tone and style for the B2B investor presentation decks and working with the Chinese team and copywriter on website wireframe, UX...
I worked with BMF on content creation, including a social media (wechat) personality quiz, as well as copywriting for all the hotels assets for W Hotels' Chinese New Year Toolkit for their APAC hotels in English, with suggested Chinese headlines. ...
As the freelance copywriter on this project with Egg Creatives, I wrote all the copy for the brand and (Brand DNA, tone of voice, house style) and hotel websites of Artyzen Hospitality Group, drawing from original Chinese materials and proofread copy to make sure the...
I was the lead copywriter on the global rebrand of Shangri La Group's corporate website working alongside the strategy and UX teams at Ogilvy Hong Kong. We did an overhaul of the old website to include the breadth and depth of businesses across the group, creating new...
As the copywriter that worked on the original brand DNA when it was being developed over a decade ago, I was subsequently appointed as the Artyzen Hospitality Group copywriter on a retainer for all properties, especially the Chinese properties where I trans-create the English copy...
