Shangri La Group corporate website

Tags

content creation, content strategy, copywriting, corporate, investor relations, luxury hospitality, real estate, shangri la group, website

I was the lead copywriter on the global rebrand of Shangri La Group’s corporate website working alongside the strategy and UX teams at Ogilvy Hong Kong.

We did an overhaul of the old website to include the breadth and depth of businesses across the group, creating new content pillars as well as helping shape the vision of programmes to come.