I helped Dutch photographer Marcel Heijnen of Chinese Whiskers with his proposals to publishers and helped pushed the sales of his books with collaborative partners, including the Hong Kong Tourism Board. I also helped set up his Weibo account and gave counsel on marketing his...
At Iris Singapore, I wrote advertising copy for Sony Ericsson mobile phones for the Asia Pacific region and conceived various campaigns for the launch of new mobile phones....
At Interone Beijing, I worked on the E90 campaign, scripting the TVCs as well as through the line efficient dynamics copy....
A campaign for the launch of the E87 model in China. I worked closely with Wendy Gan, the head of Chinese copy on backtranslating the scripts and concepts that I put together in English. We also worked closely with Regina Buss from the online team...
During my internship at Ogilvy Singapore, I helped conceive this concept for the ESPN English Premier League campaign....
While working at Interone Beijing, I worked on the MINI account, doing through the line campaigns for MINI Greater China....
During my time at Interone Beijing, an agency of BBDO worldwide I wrote the concepts and copy for all the TVCS and print materials for the launch of the all-new BMW 7 series 2009....
At Interone Beijing, I worked on BMW and MINI campaigns for the Greater China region, as well as on global pitches. This TVC was shot for the China market....
I contributed to the section write ups of all the ADYA Gold Summit winners 2018/2019 for Nippon Paint Southeast Asia. ...
I worked with the APAC corporate team on the concept of marketing the hotels as China by FS. Subsequently, I wrote all the copy for the website, all collaterals and developed content to work across all channels in the Asia Pacific. I proofread and curated all the...
