W Hotels CNY APAC Toolkit: Year of the Rat

Category
Copywriting
Tags
chinese new year, content creation, content strategy, copywriting, luxury hospitality, marriott, toolkit, w hotels

 

I worked with BMF on content creation, including a social media (wechat) personality quiz, as well as copywriting for all the hotels assets for W Hotels’ Chinese New Year Toolkit for their APAC hotels in English, with suggested Chinese headlines.

 

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