A campaign for the launch of the E87 model in China. I worked closely with Wendy Gan, the head of Chinese copy on backtranslating the scripts and concepts that I put together in English. We also worked closely with Regina Buss from the online team to put together the online segment.
BMW 1 Series Campaign China
Responsibilities
Concept and copy for this 360º campaign.
Agency
BBDO Intertone Beijing, China (2007)
