During my time at Interone Beijing, an agency of BBDO worldwide I wrote the concepts and copy for all the TVCS and print materials for the launch of the all-new BMW 7 series 2009.
All-New BMW 7 Series Launch Campaign 2009
Responsibilities
Concept, copy and TVC script. Transcreation and Chinese backtranslations and transcreations for the campaign collaterals.
Agency
BBDO Intertone Beijing, China (2007-2008)
