I still get asked pretty often these days what does KOL or RT stand for, so I guess there's still a need and demand to break it all down for the layman. So here's ten popular acronyms thrown around regularly pertaining to social media and...
I get asked very often how to measure social media successes. I know numbers are important but it doesn't necessarily have to be the case as we all know that fans can very easily be bought these days across all channels and a large percentage...
Cartier's Success in China from Juliana Loh I did a case study a while back on Cartier on how they brilliantly entered the China market and established themselves as a leading luxury jeweller. I was really impressed by the exhibition they did at the...
A really well done video produced by Thoughtful China on the potential of the weddings business in China - all $80 million of it. My thoughts on the potential of the Chinese wedding market and how to best target marketing & communications. 1. Post 1980s generation China...
I'm still a little all over the place since moving to Macau, the cat arrived on Friday night and we're making adjustments to the Macau pace of life. And fortunately for me, there's been more than enough work lined up, which means I don't have...
The blog was an integral part of my social media strategy when I relocated to the Central Support Office in Hong Kong to set up the social media department. I spent the last 9 + months working on this. I was very fortunate to be...
