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British Airways has done a brilliant job alongside the British tourism board on wooing Chinese tourists. They've very strategically capitalised on the cultural heritage with plenty of historical and interesting nuggets to educate and share with their audience. In this highly successful campaign over Chinese New Year,...

While this wasn't part of a marketing campaign for the brand, some really clever creatives couldn't have done better copy in the right context for Chinese New Year. "出入平安" is a proverb that's usually hung outside the door which is a blessing of enter and...


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