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This was an interesting approach for Taobao to move into really high quality content production with the same protagonist, whose content has nothing to do with a hard sell proposition of product placement. Have a look at the 9 vignettes they produced, they are great short...

Video is clearly the love child of 2015, regardless of platforms. And Facebook is ahead of the curve embracing the hot medium this year. Video ads have already launched on Facebook. Quite clearly the steps taken is to keep content within the network, rather than diverting...


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