Services.

Strategic Consult

I help streamline, adapt and develop relevant and effective strategies for the different markets for global clients.

Other times, I work with startups to get their business off the ground with the perfect pitch, or nudge teams in the right direction with workshops.

Copywriting

Words wield power. When used the right way across the right mediums, words create maximum impact. I help you tell your best stories across (on/offline) platforms.

Are we the right fit?

Strategic consultancy on a project/freelance basis is a flexible and cost effective solution. However, it isn’t for everyone.

I work directly with clients, and can provide adhoc support with partner design and creative agencies. In other cases, I can make recommendations and connect clients with the right talents.

Social Media & Marcom Strategy

General trouble shooting: review and audit channels as well as current strategy for feedback and problem solving
Intel on social media landscape in Asia Pacific, with a focus on China
Develop marketing communications and social media strategy for launches, campaigns or problem solving
Macro and micro view on strategies to implement including ideas for tactical campaigns

Branding

Positioning and messaging
Identify target audience and goals
Brand architecture: where you stand and how you compare with your competitive set
Building brand equity and awareness in new markets alongside brand engagement

Copywriting & Content Creation

Develop tone of voice and copy for the brand.
Corporate and marketing collaterals: brochures, leaflets, flyers, presentation decks, websites, press releases
Develop content ideas: editorials, advertorials, scripts for social media videos
Pitches and proposals: Writing, copyediting, fine tuning pitches to ensure clarity with the winning edge to give it that oomph.
Whether you’re a startup hustling for investment or a boutique agency who needs a boost to win that pitch.

What people are saying about Jloh

Juliana is a strategic thinker who is able to manage both client and partner relationships with ease. In her role as editor, she picked out cutting edge trends in food and beverage, and coordinated countless details effortlessly. It would be my sincere pleasure to work with Juliana again in any capacity.
Emma Starks Webb
European Regional Manager,
Academic Partnerships Team at Coursera
As the editor of an ad-driven lifestyle magazine Juliana was great at connecting with and managing writers and potential clients. She is the right combination of left brain meets right brain: thoughtful and creative yet pragmatic and always direct.
Lily Kuo
Africa correspondent at Quartz
Juliana has been very helpful in helping me understand the digital marketing landscape especially the nuances between traditional Western platforms and Asian domestic platforms. Her multi-lingual and multi-cultural background make her a great person to interact with.
David Rosa
Fintech Entrepreneur
I recommend Juliana highly for her expertise, skills and professionalism in social media training. We have conducted several training sessions with the Petrie PR team which were highly successful and well thought out to our needs. I would recommend JLOH unreservedly.
Linda Petrie
Managing Director at Petrie PR Asia