Strategic counsel, managed local agencies on content planning and launch of social channels. Including tactical campaigns and funds allocation for amplication....
Managed local agency on strategic content planning and launch of Douban corporate page 2012 as a China brand building asset....
Strategic counsel on localization global initiatives, oversaw content calendar and managed local agencies for the launch of in market Facebook pages in 2015 and 2012 respectively....
I helped Dutch photographer Marcel Heijnen of Chinese Whiskers with his proposals to publishers and helped pushed the sales of his books with collaborative partners, including the Hong Kong Tourism Board. I also helped set up his Weibo account and gave counsel on marketing his...
Project managed, curated content, strategic counsel for China, adaptation of global campaigns....
Strategic counsel for building brand awareness in China. Curated and produced content. Managed and launched microsites to build brand equity in China market....
