Well, few key things: 1. Videos are taking the front seat and you'll notice viewing videos on your mobile, you're introduced to a whole stream of related videos. Videos are also automatically playing on mute and is visually enticing for you to spend a few split...
I personally found the campaign offensive and irrelevant to the main message it was meant to deliver: Which is to treat Foreign domestic help with respect and humanly and giving them time off. I see this as a huge PR fail, even though through number of...
While this wasn't part of a marketing campaign for the brand, some really clever creatives couldn't have done better copy in the right context for Chinese New Year. "出入平安" is a proverb that's usually hung outside the door which is a blessing of enter and...
Social Media is pretty time consuming, but thankfully for technology and the constant development of new apps, we can schedule posts - which are ideal so we can set aside specific time slots in the date for scheduling and updates on the editorial calendar. Here are...
I still get asked pretty often these days what does KOL or RT stand for, so I guess there's still a need and demand to break it all down for the layman. So here's ten popular acronyms thrown around regularly pertaining to social media and...
Sorry for the blogging silence. I've been travelling and buried under too much work and contemplating many new ideas as well as working on a new website design re-launch. Stay tuned! I was most recently back home in Singapore. Having been away for 10 years, I...
To celebrate the global partnership of Union Pay and Four Seasons Hotels and Resorts, I proposed a tactical campaign to run on the corporate weibo channel ran for seven days from Nov 26- Dec 2, 2012. The objective was to double the current fan numbers 5000+...
I'm still a little all over the place since moving to Macau, the cat arrived on Friday night and we're making adjustments to the Macau pace of life. And fortunately for me, there's been more than enough work lined up, which means I don't have...
On BBC: http://news.bbc.co.uk/2/hi/programmes/fast_track/9211967.stm Short Stays from Juliana Loh on Vimeo. Five years ago, a story I submitted about bedsheets was shortlisted for BBC Radio 4's afternoon reading programme. Next week, my amateur short film footage will be featured on BBC Fast Track along side the string of...
