While this wasn't part of a marketing campaign for the brand, some really clever creatives couldn't have done better copy in the right context for Chinese New Year. "出入平安" is a proverb that's usually hung outside the door which is a blessing of enter and...
Cartier's Success in China from Juliana Loh I did a case study a while back on Cartier on how they brilliantly entered the China market and established themselves as a leading luxury jeweller. I was really impressed by the exhibition they did at the...
A really well done video produced by Thoughtful China on the potential of the weddings business in China - all $80 million of it. My thoughts on the potential of the Chinese wedding market and how to best target marketing & communications. 1. Post 1980s generation China...
To celebrate the global partnership of Union Pay and Four Seasons Hotels and Resorts, I proposed a tactical campaign to run on the corporate weibo channel ran for seven days from Nov 26- Dec 2, 2012. The objective was to double the current fan numbers 5000+...
A post I wrote on Navigating the Chinese Social Media Landscape and all about the Chinese channels that mirror the English ones as they are blocked in China. Not enough has been shared about Chinese social media channels and even then, some are misleading and I...
Guest post for Social Media Today Mirrored platforms for the English social media channels At the World Social Media Forum in Sep 2011 held in Singapore, there was little mention about weibo 微博, Sina’s microblogging platform (www.weibo.com) that has huge marketing potential. One of the world’s largest...
On BBC: http://news.bbc.co.uk/2/hi/programmes/fast_track/9211967.stm Short Stays from Juliana Loh on Vimeo. Five years ago, a story I submitted about bedsheets was shortlisted for BBC Radio 4's afternoon reading programme. Next week, my amateur short film footage will be featured on BBC Fast Track along side the string of...
