Singapore Grab x Tinder

e15514c8-618c-4a63-bc26-6428637f3821

Singapore Grab x Tinder

Grab who brokered the same Tinder partnership in March and implemented it across the region. This month, it was a one day affair in Singapore.

I’m not sure social media personalities are a draw, but I guess it’s the way people interact, date and meet people these days.

IMG_4023

Why would people want to share a ride with “Singapore’s favourite social media personalities”? And what’s in it for those “social media personalities” pimping themselves out for fans? The gender balance was 5 women to 2 men.

e15514c8-618c-4a63-bc26-6428637f3821

I am curious why anyone would do this when we live in such a time poor era. And this all turned out?

What happened to the adage that we should never get into the car with strangers and personal safety? I suppose social media and our new economy with sharing rides and car pooling has evolved the way we look at privacy and safety. Car pooling has been a common means of transportation for decades in Europe and am not sure about the safety measures in those days.

 

Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

No Comments

Sorry, the comment form is closed at this time.

STRAIGHT TO YOUR MAILBOX
 

Your Name (required)

Your Email (required)

Subject

Your Message

Contact Jloh