BMW 3 Series E90 Campaign

Responsibilities

Copy and TVC script for the China launch. Chinese backtranslations and adaptation for different markets.

Agency

BBDO Intertone Beijing, China (2007)

Category
Copywriting

At <a href=”http://www.interone.com.cn”>Interone Beijing</a>, I worked on the E90 campaign, scripting the TVCs as well as through the line efficient dynamics copy.

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