BMW 1 Series Campaign China

Responsibilities

Concept and copy for this 360º campaign.

Agency

BBDO Intertone Beijing, China (2007)

Category
Copywriting

A campaign for the launch of the E87 model in China. I worked closely with Wendy Gan, the head of Chinese copy on backtranslating the scripts and concepts that I put together in English. We also worked closely with Regina Buss from the online team to put together the online segment.

STRAIGHT TO YOUR MAILBOX
 

Your Name (required)

Your Email (required)

Subject

Your Message

Contact Jloh