All-New BMW 7 Series Launch Campaign 2009

Responsibilities

Concept, copy and TVC script. Transcreation and Chinese backtranslations and transcreations for the campaign collaterals.

Agency

BBDO Intertone Beijing, China (2007-2008)

Category
Copywriting

During my time at Interone Beijing, an agency of BBDO worldwide I wrote the concepts and copy for all the TVCS and print materials for the launch of the all-new BMW 7 series 2009.

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