tuh-leica-event-swire-hotels_-juliana-loh

Leica x Swire Hotels Photography

 

 

 

 

 

 

 

 

 

 

 

 

One of my favourite projects and creative commissions during my time with Swire Hotels. Leica Asia Pacific gave me three cameras for prizes for the photography contest I ran and each of the four commissioned young photographers got on loan a Leica camera of their choice for a month. I saw through the project from its inception, finding sponsorship, setting up the contests, production and organising the exhibition across two cities Beijing and Hong Kong with the help of my very kind colleagues on the team in Beijing and Hong Kong.

Here’s the press release I wrote to introduce the project:

Following the initiatives of working with local creative talent, Swire Hotels’ House Collection: The Opposite House, Beijing and The Upper House Hong Kong have collaborated with Leica camera, commissioning four local photographers, two from each of the respective cities to photograph the properties with the themes of “Beijing opposites” and “Hong Kong views from the top”, using a Leica camera of their choice.

The result is a diverse and eclectic mix of new perspectives on the Houses, seen through the lenses of different Leica cameras (film and digital) and the four young photographers who are children of the 80s.


Created with Admarket’s flickrSLiDR.

Madi Ju shot with the LEICA MP/ 35mm f2.5 , Hanchao shot with the LEICA M7/35mm f2.5, Mandy Yeung shot with the LEICA M9 /50mm f2.5 and Xue Tan shot with LEICA MP/ 28mm f2.8.

Top 20 Shortlisted entries and Top 5 winners


Created with Admarket’s flickrSLiDR.

We also received some great coverages in the Hong Kong and Beijing press. I’ve highlighted the English coverages.

Jing daily

Jetsetter

Lifestyle Asia Hong Kong

The Wanderlister blog

China Daily

Full details on the Leica project on the Swire Hotels Blog: here, here and here.

 

Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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