Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

To celebrate the global partnership of Union Pay and Four Seasons Hotels and Resorts, I proposed a tactical campaign to run on the corporate weibo channel ran for seven days from Nov 26- Dec 2, 2012. The objective was to double the current fan numbers 5000+...

I'm still a little all over the place since moving to Macau, the cat arrived on Friday night and we're making adjustments to the Macau pace of life. And fortunately for me, there's been more than enough work lined up, which means I don't have...

As I'm still learning through trials and tribulations what contests work for each demographic and the results it brings, this little simple idea grew our Sugar bar.deck.lounge fanpage by over 200 fans over two weeks on Facebook and 50+ on Weibo. What? To promote the BBQ Sundays...

Part of their instagram series, here's a peek into my 16 hour days. I'm obsessed about Instagram and another wonderful thing is that it links directly onto Sina Weibo too, China's equivalent of twitter. Read the piece here and check out all the cool instagram folks...

Spoke at Hong Kong's Pecha Kucha night in 2012 about creativity + art + hotels and the creative projects I commissioned and executed for Swire Hotels Asia and of course plug my pet project the Swire Hotels blog, I conceived and launched as part of the social...

I've been buried under a boulder of work, but am learning so much with all this DIY budget measures and getting better at making videos quickly, efficiently and well. I highly recommend working with recent Hong Kong Poly U Grads who started their own studio:...

Social media never sleeps. Especially across timezones. Here are some tips. 1. Daily goals and a task check list Instead of setting annual goals, for 2012, I make daily goals of tasks to complete. I think with the workload visually represented, it helps to prioritise. I've hit many...

A post I wrote on Navigating the Chinese Social Media Landscape and all about the Chinese channels that mirror the English ones as they are blocked in China. Not enough has been shared about Chinese social media channels and even then, some are misleading and I...

Guest post for Social Media Today Mirrored platforms for the English social media channels At the World Social Media Forum in Sep 2011 held in Singapore, there was little mention about weibo 微博, Sina’s microblogging platform (www.weibo.com) that has huge marketing potential. One of the world’s largest...

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