Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

I've been buried under a boulder of work, but am learning so much with all this DIY budget measures and getting better at making videos quickly, efficiently and well. I highly recommend working with recent Hong Kong Poly U Grads who started their own studio:...

Social media never sleeps. Especially across timezones. Here are some tips. 1. Daily goals and a task check list Instead of setting annual goals, for 2012, I make daily goals of tasks to complete. I think with the workload visually represented, it helps to prioritise. I've hit many...

A post I wrote on Navigating the Chinese Social Media Landscape and all about the Chinese channels that mirror the English ones as they are blocked in China. Not enough has been shared about Chinese social media channels and even then, some are misleading and I...

Guest post for Social Media Today Mirrored platforms for the English social media channels At the World Social Media Forum in Sep 2011 held in Singapore, there was little mention about weibo 微博, Sina’s microblogging platform (www.weibo.com) that has huge marketing potential. One of the world’s largest...

The blog was an integral part of my social media strategy when I relocated to the Central Support Office in Hong Kong to set up the social media department. I spent the last 9 + months working on this. I was very fortunate to be...

                        One of my favourite projects and creative commissions during my time with Swire Hotels. Leica Asia Pacific gave me three cameras for prizes for the photography contest I ran and each of the four commissioned young photographers got on loan a Leica camera of their...

I'm getting the hang of managing the many hats in both English and Chinese, generating interesting content. Given the time sensitivity of promotions and how content is key, here are three very average quality videos well edited by a film school student. Okay, I made him...

On BBC: http://news.bbc.co.uk/2/hi/programmes/fast_track/9211967.stm Short Stays from Juliana Loh on Vimeo.   Five years ago, a story I submitted about bedsheets was shortlisted for BBC Radio 4's afternoon reading programme. Next week, my amateur short film footage will be featured on BBC Fast Track along side the string of...

Taking the direction of Colors magazine, this blog speaks about the social concerns in the world. I was part of the team that pioneered this project in an attempt to reinvent the social standing of Benetton as a brand....

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