Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

Sorry for the blogging silence. I've been travelling and buried under too much work and contemplating many new ideas as well as working on a new website design re-launch. Stay tuned! I was most recently back home in Singapore. Having been away for 10 years, I...

The Wall Street Journal.com  producer Eva Tam and I have been in touch the last year on being interviewed for her social media stories for businesses, but our schedules never coincided with my travel schedules, until this recent piece she was working on for acronyms...

This is such a great PR stunt for Singapore, which is current and relevant trying to address the dying delicious trade of good hawker food - in in recent days, divert away from the haze woes. Additionally, such a great opportunity for the Singapore Tourism...

Cartier's Success in China from Juliana Loh I did a case study a while back on Cartier on how they brilliantly entered the China market and established themselves as a leading luxury jeweller. I was really impressed by the exhibition they did at the...

A really well done video produced by Thoughtful China on the potential of the weddings business in China - all $80 million of it. My thoughts on the potential of the Chinese wedding market and how to best target marketing & communications. 1. Post 1980s generation China...

To celebrate the global partnership of Union Pay and Four Seasons Hotels and Resorts, I proposed a tactical campaign to run on the corporate weibo channel ran for seven days from Nov 26- Dec 2, 2012. The objective was to double the current fan numbers 5000+...

I'm still a little all over the place since moving to Macau, the cat arrived on Friday night and we're making adjustments to the Macau pace of life. And fortunately for me, there's been more than enough work lined up, which means I don't have...

As I'm still learning through trials and tribulations what contests work for each demographic and the results it brings, this little simple idea grew our Sugar bar.deck.lounge fanpage by over 200 fans over two weeks on Facebook and 50+ on Weibo. What? To promote the BBQ Sundays...

Part of their instagram series, here's a peek into my 16 hour days. I'm obsessed about Instagram and another wonderful thing is that it links directly onto Sina Weibo too, China's equivalent of twitter. Read the piece here and check out all the cool instagram folks...

Spoke at Hong Kong's Pecha Kucha night in 2012 about creativity + art + hotels and the creative projects I commissioned and executed for Swire Hotels Asia and of course plug my pet project the Swire Hotels blog, I conceived and launched as part of the social...

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