Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

There was a time when my heart sank every time I lost a follower because I work really hard at curating content and post regularly on my Instagram.  And then I stopped thinking about it because there just isn't enough time in a day to live...

Video is clearly the love child of 2015, regardless of platforms. And Facebook is ahead of the curve embracing the hot medium this year. Video ads have already launched on Facebook. Quite clearly the steps taken is to keep content within the network, rather than diverting...

I always thought the Thai creatives did the emotional ads best, like the insurance one that we've all seen that went viral in recent years like this one below. There's a whole series of them and plenty of feel good, do good messages that make us...

I still get asked pretty often these days what does KOL or RT stand for, so I guess there's still a need and demand to break it all down for the layman. So here's ten popular acronyms thrown around regularly pertaining to social media and...

I get asked very often how to measure social media successes. I know numbers are important but it doesn't necessarily have to be the case as we all know that fans can very easily be bought these days across all channels and a large percentage...

There's many new platforms and apps emerging every couple of months, but here are the key players that will move and hold strong in 2014, particularly in our Asia Pacific region and wechat and weibo for the Chinese market. 1. Pinterest One of the platforms that drives...

Sorry for the blogging silence. I've been travelling and buried under too much work and contemplating many new ideas as well as working on a new website design re-launch. Stay tuned! I was most recently back home in Singapore. Having been away for 10 years, I...

The Wall Street Journal.com  producer Eva Tam and I have been in touch the last year on being interviewed for her social media stories for businesses, but our schedules never coincided with my travel schedules, until this recent piece she was working on for acronyms...

This is such a great PR stunt for Singapore, which is current and relevant trying to address the dying delicious trade of good hawker food - in in recent days, divert away from the haze woes. Additionally, such a great opportunity for the Singapore Tourism...

Cartier's Success in China from Juliana Loh I did a case study a while back on Cartier on how they brilliantly entered the China market and established themselves as a leading luxury jeweller. I was really impressed by the exhibition they did at the...

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