Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

I personally found the campaign offensive and irrelevant to the main message it was meant to deliver: Which is to treat Foreign domestic help with respect and humanly and giving them time off. I see this as a huge PR fail, even though through number of...

While this wasn't part of a marketing campaign for the brand, some really clever creatives couldn't have done better copy in the right context for Chinese New Year. "出入平安" is a proverb that's usually hung outside the door which is a blessing of enter and...

Social Media is pretty time consuming, but thankfully for technology and the constant development of new apps, we can schedule posts - which are ideal so we can set aside specific time slots in the date for scheduling and updates on the editorial calendar. Here are...

    Here's a brilliant CNY campaign for Lo Hei that has definitely done very well viral as I've received it from friends in UK, US and all over! http://cny.2359media.com/ (mobile)  ...

There was a time when my heart sank every time I lost a follower because I work really hard at curating content and post regularly on my Instagram.  And then I stopped thinking about it because there just isn't enough time in a day to live...

Video is clearly the love child of 2015, regardless of platforms. And Facebook is ahead of the curve embracing the hot medium this year. Video ads have already launched on Facebook. Quite clearly the steps taken is to keep content within the network, rather than diverting...

I always thought the Thai creatives did the emotional ads best, like the insurance one that we've all seen that went viral in recent years like this one below. There's a whole series of them and plenty of feel good, do good messages that make us...

I still get asked pretty often these days what does KOL or RT stand for, so I guess there's still a need and demand to break it all down for the layman. So here's ten popular acronyms thrown around regularly pertaining to social media and...

I get asked very often how to measure social media successes. I know numbers are important but it doesn't necessarily have to be the case as we all know that fans can very easily be bought these days across all channels and a large percentage...

There's many new platforms and apps emerging every couple of months, but here are the key players that will move and hold strong in 2014, particularly in our Asia Pacific region and wechat and weibo for the Chinese market. 1. Pinterest One of the platforms that drives...

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