Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

The way wechat has positioned itself is brilliant. Unlike Facebook that is inundated with original content that is free and the owner and writer of the piece don't see the rewards if and when their pieces go viral whether through the link of a media...

Someone asked me the other day about my Facebook update and how I created that moving image collage. Well Facebook gives you that option! Just open your photo album and you'll have the option to make collages according to dates or you pick your own...

Read all about this new feature here which gives certain brands all sorts of new marketing and branding possibilities on Instagram. Here's a trial I did with Smudge. I found that it works best with either repetitive motion or a change of state   Lots of creative short videos going...

British Airways has done a brilliant job alongside the British tourism board on wooing Chinese tourists. They've very strategically capitalised on the cultural heritage with plenty of historical and interesting nuggets to educate and share with their audience. In this highly successful campaign over Chinese New Year,...

Well, taking a step back a little I was featured as a suggested Instagram user , my engagements never went back up and even though the large numbers look great, I would exchange it for real engaged followers - who knows the percentage of fake followers....

Well,  few key things: 1. Videos are taking the front seat and you'll notice viewing videos on your mobile, you're introduced to a whole stream of related videos. Videos are also automatically playing on mute and is visually enticing for you to spend a few split...

I am deeply interested in consumer behaviour in the Asia Pacific region which is so vastly different across platforms and languages. Korea has always been a fascinating market for me given how they are way ahead of the curve with technology (if you think about...

This infographic sums it up well. The new business model of success: being the aggregating platform/middleman or curator of product and content. So, how does your business or new startup idea fit into this equation, how, where and what to pitch to get buy in? Leave me...

Well, it's been about 6 months since I was featured as a user and numbers have steady fallen from it's peak of 27K to currently 23.2K. I expect it to continue to drop gradually until we get back to the pool of real fans who...

Over the last year or so, the watercolour splish splash and paintbrush typography with inspirational life quotes have been popular. Etsy is full of them posters, I've bought some wall art myself as I couldn't resist and also to support a mum-designer-entrepreneur friend, check out...

STRAIGHT TO YOUR MAILBOX
 

Your Name (required)

Your Email (required)

Subject

Your Message

Contact Jloh