Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

I've had many conversations with friends, prospects and clients on WHERE to begin when the area of PR and communications is completely alien when your skill sets lie completely out of this arena. So here's a quick checklist on questions to ask yourself as you formulate...

Interesting piece on Social Brandwatch. The news is filled with bigotry, xenophobia and racism these days and it is difficult for anyone not to acknowledge that. My thoughts on Brandwatch's point of view. I am not sure if it is that simple and don't actually agree. 1. Racism in China...

One of my favourite commercials this year that worked at every level. Puns aren't always great, but this was beautifully done and I love how it tugged at heart strings. In a very patriarchal society like India, and an emotional acknowledgement from a Dad pushes...

This is a topic that has been thrown back and forth, but never resolved.  There was the high profile Singapore Lady Ironchef  blogger making a scene at a restaurant over free meals for him and his uninvited friends and then not too long ago in Hong Kong...

Looks like a gradual seamless integration and a step towards 2016's focus on video content. Twitter has the option for you to link your Vine account (Vine is owned by twitter) and they recently implemented the function to shoot 15seconds videos too (like instagram) and...

The way wechat has positioned itself is brilliant. Unlike Facebook that is inundated with original content that is free and the owner and writer of the piece don't see the rewards if and when their pieces go viral whether through the link of a media...

Someone asked me the other day about my Facebook update and how I created that moving image collage. Well Facebook gives you that option! Just open your photo album and you'll have the option to make collages according to dates or you pick your own...

Read all about this new feature here which gives certain brands all sorts of new marketing and branding possibilities on Instagram. Here's a trial I did with Smudge. I found that it works best with either repetitive motion or a change of state   Lots of creative short videos going...

British Airways has done a brilliant job alongside the British tourism board on wooing Chinese tourists. They've very strategically capitalised on the cultural heritage with plenty of historical and interesting nuggets to educate and share with their audience. In this highly successful campaign over Chinese New Year,...

Well, taking a step back a little I was featured as a suggested Instagram user , my engagements never went back up and even though the large numbers look great, I would exchange it for real engaged followers - who knows the percentage of fake followers....

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