Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

If you haven't heard of the app Meitu xiuxiu 美图秀秀, it is the best application ever - you can instantly beautify yourself. Extend your legs, slim down your face, take away that double chin, enlarge your eyes and smoothen your complexion amongst other things. They...

Well, everything is in a name and the core of your brand identity. It depends on your product, target audience and whether you're going the route of nomenclature, how does that translate into different languages if you have plans to take the business global. Nomenclatures are...

I have never tried or thought about making blogging a lucrative activity, so I don't have the best advice on how to be a professional blogger. It has always been a labour of love and apart from google ads on my blog that not nearly pays...

Sometime late last year, VR and those card box 3D viewing was all the rage with Google 360 and what not. China was also on the craze. We were viewing VR videos on our iphones using a cardboard box. Pearl tugs at heartstrings "and captures the...

I've had many conversations with friends, prospects and clients on WHERE to begin when the area of PR and communications is completely alien when your skill sets lie completely out of this arena. So here's a quick checklist on questions to ask yourself as you formulate...

Interesting piece on Social Brandwatch. The news is filled with bigotry, xenophobia and racism these days and it is difficult for anyone not to acknowledge that. My thoughts on Brandwatch's point of view. I am not sure if it is that simple and don't actually agree. 1. Racism in China...

One of my favourite commercials this year that worked at every level. Puns aren't always great, but this was beautifully done and I love how it tugged at heart strings. In a very patriarchal society like India, and an emotional acknowledgement from a Dad pushes...

This is a topic that has been thrown back and forth, but never resolved.  There was the high profile Singapore Lady Ironchef  blogger making a scene at a restaurant over free meals for him and his uninvited friends and then not too long ago in Hong Kong...

Looks like a gradual seamless integration and a step towards 2016's focus on video content. Twitter has the option for you to link your Vine account (Vine is owned by twitter) and they recently implemented the function to shoot 15seconds videos too (like instagram) and...

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