Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

There are so many great examples of wit and puns, but here's two of my favourite. Durex scam ads in China also have the best and wittiest headlines. (Loosely translated "on the bed, suck where below" - which can be interpreted in so many ways...

This social media contest is interesting, but I am not sure if it would work out because The wording on instruction isn't clear - do we have to screen grab every flicking image on the gif to upload? Or just one image - that of...

What a clever and innovative idea. Jetsmarter took the opportunity to fill a need as well as to make full use of untapped resources. And essentially, the business model is an Uber for private jets through the app, through a membership programme - but anyone...

Instagram has been rolling out so many changes lately. Just in case you can't keep up, here's something useful to know if you also run a Facebook page and link your Instagram up to. I always felt stories were bit of a Snapchat and Facebook Live...

Hamilton the founder of Launch Pilots reached out to me a couple of months ago for referral work, and it's been interesting to see what he's doing in a fairly untapped area of running market intelligence on this fickle generation. A startup to watch as...

This is hilarious and I am laughing as I type. The latest iphone 7 Launch doesn't work in Cantonese and translates in colloquial Cantonese to This is  Penis.  And a Hong Kong friend shared that the Note 7 launch in Hong Kong was even more hilarious:...

This was an interesting approach for Taobao to move into really high quality content production with the same protagonist, whose content has nothing to do with a hard sell proposition of product placement. Have a look at the 9 vignettes they produced, they are great short...

Interesting read on SocialBrandWatch. The English global campaign completely differs from the Chinese one. Gillette's weibo channel uses the hashtag #就是刃性# which loosely translates to just the blade/edge, but pun on the word blade, as it is the homonym for 任性 which in this context loosely translates...

Since Instagram Stories launched a week ago, everyone's got on the bandwagon and some brands have already figured out how to effectively communicate using this new tool that is part snapchat, facebook timeline, instagram video meets wechat sights all rolled into one. The good thing is...

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