Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

This is hilarious and I am laughing as I type. The latest iphone 7 Launch doesn't work in Cantonese and translates in colloquial Cantonese to This is  Penis.  And a Hong Kong friend shared that the Note 7 launch in Hong Kong was even more hilarious:...

This was an interesting approach for Taobao to move into really high quality content production with the same protagonist, whose content has nothing to do with a hard sell proposition of product placement. Have a look at the 9 vignettes they produced, they are great short...

Interesting read on SocialBrandWatch. The English global campaign completely differs from the Chinese one. Gillette's weibo channel uses the hashtag #就是刃性# which loosely translates to just the blade/edge, but pun on the word blade, as it is the homonym for 任性 which in this context loosely translates...

Since Instagram Stories launched a week ago, everyone's got on the bandwagon and some brands have already figured out how to effectively communicate using this new tool that is part snapchat, facebook timeline, instagram video meets wechat sights all rolled into one. The good thing is...

The Singapore Tourism Board invests heavily on the food angle in PR campaigns to trumpet what the nation does best - eat. Post Michelin guide hoo-haa, I am loving this short term campaign on reliving the era of street food culture in the 1950-1960s paying the...

Time sensitive and relevant campaigns are the best. Four bars in Hong Kong including W hotel's Woobar and Four Seasons' Blue bar is running a brilliant Go Pokemon Campaign in the form of drinks! It hits all the touch points: Great PR story as is cute,...

I follow this with interest as Tony Robbins and his investment partners bought out Adweek, a publication I read on a regular basis. It makes perfect sense and I am sure it will soar to greater heights with the new leadership and direction. Motivations are no...

Really interesting business model. Spotify has a very qualified target audience and holds a demographic that has spending power, nostalgia has taken over marketing, with Pokemon Go, and all the superheros flicks making a comeback with collectibles from figurines to comic books. "The marketplaces let brands buy...

If you haven't already tried using Facebook 360, have a go. On the desktop you'd have to manually navigate but if you're on your mobile, just move it and it slides over the panoramic shot. There are apps you can use to do this, but...

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