Insights.

The marketing and social media landscape is exciting, colourful and ever changing. Insights brings you nuggets of the latest updates on social channels, my thoughts on the best practices, case studies, book reviews, and occasional interviews.

It's hard keeping up these days, every app is mirroring features that the other more popular app, and you're on all of them, so you're not sure about making the switch. This was happening some years ago on the China social front where there was...

This was such a great initiative by Uber Singapore bringing puppies to add some cheer to people's day, in partnership with SOSD for a pet adoption drive and Purina Pro the cat food brand. I'm surprised it didn't pick up more press than it should have...

Props to Singtel's social media team for handling this like a pro. I love social media wins like these and they rarely come along. For a big corporate telco that has responded in such a witty manner, it's definitely won plenty of new fans and...

This is a brilliant way to combine social media lingo (emojis) and travel. #tripsairbnb their latest campaign. Watch their quick 27 seconds video - it says it all. Succinct, relevant, exciting and fun. Dreaming of the perfect trip? Describe it to us in three emojis and...

I'm back in Singapore for an extended period so instead of getting those SIM cards on the go, my friends recommended Circles Life and my experience with them has been nothing short of amazing! Connection and coverage is brilliant, it's way cheaper than the local telco...

There are so many great examples of wit and puns, but here's two of my favourite. Durex scam ads in China also have the best and wittiest headlines. (Loosely translated "on the bed, suck where below" - which can be interpreted in so many ways...

This social media contest is interesting, but I am not sure if it would work out because The wording on instruction isn't clear - do we have to screen grab every flicking image on the gif to upload? Or just one image - that of...

What a clever and innovative idea. Jetsmarter took the opportunity to fill a need as well as to make full use of untapped resources. And essentially, the business model is an Uber for private jets through the app, through a membership programme - but anyone...

Instagram has been rolling out so many changes lately. Just in case you can't keep up, here's something useful to know if you also run a Facebook page and link your Instagram up to. I always felt stories were bit of a Snapchat and Facebook Live...

Hamilton the founder of Launch Pilots reached out to me a couple of months ago for referral work, and it's been interesting to see what he's doing in a fairly untapped area of running market intelligence on this fickle generation. A startup to watch as...

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