Heineken 1 vs Pepsi 0

Screen Shot 2017-05-26 at 16.53.10

Heineken 1 vs Pepsi 0

Heineken came up with one  of the best ads I’ve seen in a while from a marketing standpoint, shortly after Pepsi’s Kendall Jenner Ad disaster.

Screen Shot 2017-05-26 at 16.53.10

Fast Company offers a great commentary here. But also very interesting perspectives about the insidious messages of brands and marketing ploy that make you buy more products, but doesn’t do anything solve the social ills of the world that it brings up. Nothing but a temporary feel good moment. 

This commercial is the worst type of propaganda. It tricks you into thinking social problems can be resolved if only people tolerate their oppression just a LITTLE while longer. It pushes the idea that bigotry, sexism, and transphobia are just differences of opinion that are up for debate, and deserving of civil discourse and equal consideration. And it makes folks think that four minute commercials are a viable way to address societal ills that corporations have no interest in fixing.

 

Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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