Chinese KOLs

Image via Jing Daily

Chinese KOLs

Jing Daily published some interesting data on how Chinese KOLs (Key Opinion Leaders) in the blogging and social media sphere sometimes outdo celebrities in terms of ROI.

Image via Jing Daily

Image via Jing Daily

Of course, the logic of more fans doesn’t mean more efficacy. Exactly how it is with Instagram and Facebook, some KOLs with a smaller and more loyal fanbase yields higher engagement and conversations that others with inflated numbers on their social following.

Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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