singtel-cover

Case Study: Singtel Singapore Social Media Win

Props to Singtel’s social media team for handling this like a pro. I love social media wins like these and they rarely come along. For a big corporate telco that has responded in such a witty manner, it’s definitely won plenty of new fans and placated a disgruntled customer.

You can read all about it here.

And the exchange:

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Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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