singtel-cover

Case Study: Singtel Singapore Social Media Win

Props to Singtel’s social media team for handling this like a pro. I love social media wins like these and they rarely come along. For a big corporate telco that has responded in such a witty manner, it’s definitely won plenty of new fans and placated a disgruntled customer.

You can read all about it here.

And the exchange:

screen-shot-2016-12-25-at-8-29-57-pm

screen-shot-2016-12-25-at-8-30-20-pm

 

Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

No Comments

Sorry, the comment form is closed at this time.

STRAIGHT TO YOUR MAILBOX
 

Your Name (required)

Your Email (required)

Subject

Your Message

Contact Jloh